Zag_ The #1 Strategy of High-Performance Brands - eBook
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As the pace of business quickens and the number of brands multiplies, it’s customers, not companies, who decide which brands live and which ones die. An overabundance of look-alike products and me-too services is forcing customers to search for something, anything, to help them separate the winners from the clutter. The solution? When everybody zigs, zag. You’ll find this book a living example of the zag discipline.