{"product_id":"al-ries-positioning-ebook","title":"AL Ries - Positioning - eBook","description":"\u003cp\u003ePositioning became a roaring success,\u003cbr\u003ethe buzzword of advertising and\u003cbr\u003emarketing people around the world. \u003cbr\u003eYet the success of the concept had the\u003cbr\u003eunintended consequences of pushing\u003cbr\u003eTrout \u0026amp; Ries out of the advertising\u003cbr\u003ebusiness and into the marketing strategy\u003cbr\u003ebusiness. \u003cbr\u003eAs it turned out, clients didn't want\u003cbr\u003etheir advertising agencies to be\u003cbr\u003e\"strategic\"; they wanted them to be\u003cbr\u003e\"creative.\" The clients would do their\u003cbr\u003eown positioning.\u003c\/p\u003e","brand":"Daily Dollar Books","offers":[{"title":"Default Title","offer_id":62378157637962,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1039\/3505\/0058\/files\/ALRies-Positioning.jpg?v=1781701644","url":"https:\/\/mydollarbooks.com\/products\/al-ries-positioning-ebook","provider":"My Dollar Books","version":"1.0","type":"link"}